La galaxia Gutenberg has ratings and 61 reviews. Chiara said: Basically what McLuhan argues in his book is that the invention and diffusion of Gutenb. Buy LA GALAXIA GUTENBERG by Marshall McLuhan (ISBN: ) from Amazon’s Book Store. Everyday low prices and free delivery on eligible. La galaxia Gutenberg: génesis del homo typographicus [Marshall McLuhan] on *FREE* shipping on qualifying offers. Planeta-Agostini. Barcelona.

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Here’s the guy who predicted again, in the ’60s that color TV would have a great impact on sports viewing, in particular snow-related activities that are more visceral X-Games, anyone?

Please improve this by adding secondary or tertiary sources. La these presente dans ce livre resiste bien a toutes les att Dans la Galaxie de Gutenberg Marshall McLuhan presente sa grande these que ce n’est pas le contenu du message mais son medium presse ecrite, television, radio, etc.

His ideas need to be brought up back into social discussion to raise awareness and start the process of evolving human consciousness from an adolescent technological tyrant civilization to an adult egalitarian sustainable society. Iar gaalaxia sa incerce sa abordeze si cu o nuanta de etica demersul pe care si-l aroga de multe ori gratuit de a informa setea de necunoastere a omulu modern.

A challenging read, but worth it. He discusses how new technologies possess the “power to hypnotize because they isolate the senses” “Will you at least stop looking at your phone when we’re talking?

The Gutenberg Galaxy – Wikipedia

Mclyhan seems to me a book that somebody should have written a century ago. By the end it seems essential. Key to McLuhan’s argument is the idea that technology has no per se moral bent—it is a tool that profoundly shapes an individual’s and, by extension, a society’s self-conception and realization:.

I’d warn you against the italian translation: He argues that, if we are not vigilant to the effects of media’s influence, the global village has the potential to become a place where totalitarianism and terror rule. I wish somebody else had written it.

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The Gutenberg Galaxy: The Making of Typographic Man

The printing press created mass ideology. Extinsa la nivelul vietii de azi, cotidianul actual trebuie mclkhan recunoasca meritele acestui om care a prezis si decris amanuntit ce va fi avut sa vina si a venit.

This article relies too much marhall references to primary sources. But at around pages things start to come together and McLuhan’s commentary on the implications of movable type and the book as commodity and the role of the written word in the articulation of nations, sophisticated economies, globali Yes, at first glance this book is an incoherent mess.

In other words, childhood is one of the ages of man in Shakespeare’s sense and is essentially an oral tribal culture. In this new age, humankind lq move from individualism and fragmentation to a collective identity, with a “tribal base.

To ask other readers questions about The Gutenberg Galaxyplease sign up. Just a moment while we sign you in to your Goodreads account. To see what your friends thought of this book, please sign up.

Print exists by mcluha of the static separation of functions and fosters gutenbreg mentality that gradually resists any but a separative and compartmentalizing or specialist outlook.

Zunaechst wurden die Bibel, Gebetsbuecher und erbauende Literatur wie etwa Heiligenlegenden in grosser Zahl gedruckt und der allmaehlich steigenden Leserschaft zur Verfuegung gestellt.

Apropos of his axiom, ” The medium is the message ,” McLuhan argues that technologies are not simply inventions which people employ but are the means by which people are re-invented. I’m not arguing for sticking to authorial intention, but good literary critics can sell the reader on some of the outrageous interpretations that they produce.

If you don’t catch on right away aglaxia by every McLuhan book and listen to every McLuhan recording on ubuweb and watch Videodrome and eventually you’ll be sucked in by his ideas and dialectic and you’ll never be the same.

La Galaxia Gutenberg – Marshall McLuhan – Google Books

Nov 08, Moments of Kabir marked it as to-read Shelves: McLuhan is fun and has a distinctive way of writing theory that I wish more people had copied. Ce inseamna azi tipar si lq, comunicare scrisa, audio-vizual si retea informatica de diseminare a celorlalte tipologii comunicationale este la fel de revolutionar pentru omul care creste odata cu ele, la fel cum pe vremea varstei medii, evul mediu unui om simplu-i lx dat sa afle tainele alfabetizarii si incarcarii de a scrie si folosi asta in scopul ridicarii sale in contextul vietuirii tiparului conviv de atunci.


I’m not arguing for sticking to authorial intention, but good literary critics can sell the reader on some of the outrageous interpretations that they produce.

It exemplifies its own outering, of course, by this same book’s printed form. McLuhan Studies issue 2. I think McLuhan has not aged very well and wonder about his relevance to media studies today. The same is often true of the children belonging to religious groups who are taught to learn to say their prayers.

La galaxia Gutenberg

The sense of proportion that came out of the 50s and 60s which McLuhan reported on readies us with some important tools of analysis, more than fifty years on in this ongoing media revolution. Print raises the visual features of alphabet to highest intensity of definition.

McLuhan is known for coining the expressions “the medium is the message” and the “global village”. He also argued that the development of the printing mcpuhan led to the creation of nationalismdualismdomination of rationalismautomatisation of scientific research, uniformation and standardisation of culture and alienation of individuals.

Medieval illumination, gloss, and sculpture alike were aspects of the art of memory, central to scribal culture.